Build a real-time Instagram aggregator that displays kids all over the country celebrating the first day of school. Superlatives were awarded, motivational tiles were posted and students were welcomed through seeding localized content.
Leading up to the Grammy's Target and Shakira teamed up to release an exclusive deluxe edition of Shakira's newest self-titled album "Shakira." The first 10k fans to share an Instagram video with #moreshakira got an exclusive free remix plus a chance to be in Shakira's next commercial.
While at Boulder Digital Works two students and I began a startup called MyCubbys. This idea stemmed from the common pain point of never knowing where anything is. Through creating cubby's and sharing them users can easily search and find whatever it is they're looking for.
Press Hits: Denver Egotist / Fast Company
Distinguish Taco Bell breakfast from the “sea of sameness.” The Breakfast Defectors site gives fans the chance to be rewarded by defecting from their routine breakfast in favor of Taco Bell. Fans can join the movement by completing social missions to unlock custom rewards. They can also share their defection stories with custom animated Breakfast Defector gifs and the hashtag #breakfastdefector.
Create an app that allows beer drinkers to put down their phones and go off-line without anyone noticing. After activating Beer Mode, the app will automatically post preselected messages to your social networks so you can give your beer your undivided attention.
My role on this project was User Experience. Check out the UX here.
Give Zillow a refreshed look that memorably read as one experience across all interactions.
As part of Deutsch's new initiative, Deutsch Good, we are building a site where the agency can vote for causes they would like us to solve.
Create a progressive, go-to site that holds all content relevant to climate change. Whether the site's visitor wants to get smart, get loud, or get active, they will have all tools necessary to become a catalyst for change. In the first week of the site's launch, 30,000 new visitors stopped by and return visits went up by 31%.
My roll on this project was user experience. Please view the UX here.
Develop a strong and consistent brand identity for Runkeeper that can be applied to all media and touch points. (Web, mobile, email, social, in-app campaigns and UI, photography, etc.) It was our first priority to keep Runkeeper's fun, inclusive, and welcoming approach present and recognizable throughout each unique experience.
View the complete Runkeeper Brand Book here.
